The Journal
Guides to gold, platinum and silver, diamonds, sizing and care, written at our benches in Surat.
The 4Cs of diamonds, in plain English
Cut, colour, clarity and carat weight decide how a diamond looks and what it costs. A clear guide to reading a diamond report, and where your budget makes the most difference.
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Platinum or white gold? An honest comparison
Both are bright, cool and beautiful beside diamonds. They differ in weight, wear, maintenance and price. Here is what really separates platinum from 18KT white gold.
October 28, 2026
How the gold rate in India is set, and how to read it
The gold rate in India starts with the world price in US dollars per troy ounce, then the rupee, import duty and 3% GST. How to read a rate per 10 g, by karat.
October 27, 2026
How to choose an engagement ring: a clear guide
Choose an engagement ring in five steps: the setting, the metal, the ring size, a budget built on live metal prices, and a diamond with a proper grading report.
October 27, 2026
How to find your ring, chain and bangle size at home
US and EU ring sizes, chain lengths in inches and bangle diameters, explained simply, with three reliable ways to measure at home and the mistakes to avoid.
October 27, 2026
How to read a BIS gold hallmark and HUID in India
A BIS hallmark has three marks: the BIS logo, a purity grade such as 22K916 and a 6-character HUID. How to read each, and check an HUID in BIS CARE.
October 27, 2026
Lab-grown vs natural diamonds: what really differs
Lab-grown and natural diamonds are the same carbon crystal. They differ in origin, price and resale, and only a laboratory can tell them apart.
October 27, 2026
18KT, 22KT or 14KT: how to choose your gold
Karat is the single biggest choice you make with a gold jewel. Here is how 22KT, 18KT and 14KT differ in colour, strength, price and everyday wear, and which one suits which piece.
October 26, 2026
How our live pricing works: every gram, shown
Net weight, gross weight, purity, making charge and the market rate in US dollars. A plain-English guide to how every Shifora price is built, and why it moves with the market.
October 25, 2026A new article every day
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