The Journal
Guides to gold, platinum and silver, diamonds, sizing and care, written by our jewellers.
Platinum or white gold? An honest comparison
Both are bright, cool and beautiful beside diamonds. They differ in weight, wear, maintenance and price. Here is what really separates platinum from 18KT white gold.
October 28, 2026
How the gold rate in India is set, and how to read it
The gold rate in India starts with the world price in US dollars per troy ounce, then the rupee, import duty and 3% GST. How to read a rate per 10 g, by karat.
October 27, 2026
18KT, 22KT or 14KT: how to choose your gold
Karat is the single biggest choice you make with a gold jewel. Here is how 22KT, 18KT and 14KT differ in colour, strength, price and everyday wear, and which one suits which piece.
October 26, 2026
How our live pricing works: every gram, shown
Net weight, gross weight, purity, making charge and the market rate in US dollars. A plain-English guide to how every Shifora price is built, and why it moves with the market.
October 25, 2026A new article every day
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